Masi, Veneto, Italy - Unravel Travel TV

 

The history of Masi is the history of a family and its vineyards in the Venetian regions.

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The history of Masi is the history of a family and its vineyards in the Venetian regions. The name itself derives from "Vaio dei Masi", the small valley in Valpolicella acquired by the Boscaini family, who are still its owners now, at the end of the XVIII century. Today, Sandro Boscaini, company President and Managing Director, runs Masi with the help of his daughter Alessandra, in charge of sales and administration; his son Raffaele, Marketing Manager and Co-ordinator of the Masi Technical Group and his brother Bruno, Production and Plant Manager. His brother Mario has his own business, but is still part of Masi and an adviser to the management.  Masi has been a pioneer in Italy of the concept of cru, or "single vineyard" wines, made from grapes picked in the individual vineyard location that gives the wines their name, since the 1950s. Historical and pedoclimatic research has formed the basis for vineyard selection by Masi staff since the purchase of the Campolongo di Torbe vineyard in1958, followed by Mezzanella, Mazzano, Vaio Armaron and others.

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