The Red Wine boom in China

The standard of living in China is soaring, and with it comes a taste for foreign luxuries such as wine. The country is now the world’s largest consumer of wine and the world’s 7th largest wine producer. Red wine in particular is proving popular as the color is thought to bring good luck. Chinese are not just buying wine, they’re making it, learning about it, and investing in it too. Watch this special World Insight discussion on red wine in China and the future of winemaking.


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